Join Thousands Achieving Professional Blonde Results
Delivering quality and consistency that customers rely on.
Subtotal: $18.67
Master your glow-up with 9 levels of clean lift. Infused with malic acid to protect hair integrity, this pro-grade formula crushes brassy tones for a bright, healthy, and high-end salon finish in the comfort of your home.
Question 1: Will this extra-strength formula damage my hair during the lightening process?
Answer 1: While lifting 9 levels is a powerful process, this formula is infused with malic acid to help maintain hair integrity. It provides a controlled lightening experience that protects your strands better than standard powders, giving you professional results without the typical chemical stress.
Question 2: Can I really achieve a clean blonde without ending up with orange or brassy tones?
Answer 2: Yes. The BW2+ formula is specifically engineered to lift past the stubborn 'brass stage' that often affects darker hair. By providing up to 9 levels of lift, it effectively neutralizes warm pigments to deliver a bright, even, and neutral finish in fewer steps.
Question 3: Is this lightener easy to apply at home for highlights or root touch-ups?
Answer 3: Absolutely. The dedusted powder mixes into a rich, creamy consistency that stays exactly where you put it, making it perfect for both on-scalp root work and off-scalp techniques like balayage. Plus, the non-pigmented formula lets you see the lift happening in real-time so you know exactly when to rinse.
We offer Free Express Shipping on all orders! Please allow 1-2 Business Days for us to process and ship your order. Estimated Arrival Time: 7-12 business days.

Stop settling for orange tones and damaged ends. This high-lift formula powers through stubborn pigment while keeping your hair strong, healthy, and salon-perfect.
Achieve Perfect Platinum Without the Brass
Struggling with stubborn orange tones and expensive salon trips? This extra-strength formula delivers professional results while protecting your hair's health.
9 levels of clean lift
Protective malic acid technology
No more messy dust
Creamy, easy-to-apply consistency
Delivering quality and consistency that customers rely on.
Clairol Professional BW2+ Extra Strength Powder Lightener, Up to 9 Levels of Lift for Hair Highlights & Lightening
Eliminated All Stubborn Brass
Reached bright, neutral blonde levels while completely bypassing the typical orange transition stage.
Preserved Natural Hair Strength
Noticed hair remained smooth and healthy thanks to the protective acid-infused formula.
Mastered Precise Professional Application
Applied a smooth, non-drip cream that ensured complete visibility during the entire process.
Achieve the clean, platinum results you crave without the salon price tag. Our advanced formula lifts 9 levels while protecting hair integrity with malic acid, ensuring a brass-free glow-up that stays soft and healthy.
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Owens infinity care store
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Max 9-Level Lift
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Malic Acid Shield
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Dedusted Formula
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Anti-Brass Result
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Creamy Texture
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Professional Blonde Results From Home
First Benefit
Nine Lift Levels
Power past stubborn brass for a clean blonde.
Second Benefit
Bond Protection
Malic acid keeps hair strong during lightening.
Third Benefit
Precision Control
Creamy texture ensures easy and visible lift.
Absolutely. With an industry-leading 9 levels of lift, this extra-strength formula is designed to power past the stubborn orange stage that standard lighteners often hit. You’ll achieve a clean, neutral, and bright blonde result in fewer steps, giving you that high-end salon finish right at home.
Your hair’s health is our priority. We’ve infused this formula with malic acid to help maintain hair integrity throughout the lightening process. It strengthens the hair bonds while it lifts, ensuring your transformation leaves your strands feeling soft, vibrant, and professionally handled rather than fried or brittle.
Not at all! This dedusted formula means no annoying powder clouds when mixing. It blends into a rich, creamy consistency that stays exactly where you put it—perfect for precise balayage or highlights. Plus, the non-pigmented powder lets you clearly see your hair lifting in real-time.
It’s a total one-stop solution. This versatile formula is engineered for both on-scalp and off-scalp applications. Whether you’re aiming for a complete platinum overhaul, touching up your roots, or painting on sun-kissed streaks, you’ll get consistent, even results across every single strand of hair.