Why Pro-Level Colorists Swear By This Formula
Delivering quality and consistency that customers rely on.
Subtotal: $9.99
Stop settling for orange and get the icy blonde you deserve. This pro-grade formula lifts up to 9 levels while malic acid keeps your hair strong, giving you salon-perfect results in your own bathroom.
Question 1: Will this formula damage my hair during the lightening process?
Answer 1: Unlike standard bleaches, this extra-strength formula is infused with Malic Acid. This key ingredient strengthens the hair fiber as it lifts, acting as a built-in safety net to maintain hair integrity and leave your strands feeling healthy and resilient.
Question 2: Can I use this to achieve a pale blonde from dark hair without it turning orange?
Answer 2: Absolutely. This lightener provides up to 9 levels of lift, which is powerful enough to push past the stubborn orange and brassy stages that often stall drugstore products. It’s designed to deliver the clean, bright canvas needed for icy or platinum results.
Question 3: Is the application process messy or difficult to manage at home?
Answer 3: The formula is 'dedusted' to prevent powder clouds and mess during mixing. It creates a rich, creamy consistency that stays exactly where you apply it—whether you're doing a full head or precise highlights—and is non-pigmented so you can watch your hair lift in real-time.
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Stop settling for stubborn orange tones. This extra-strength formula powers through dark pigments for a clean, professional finish. Protect your strands while reaching your dream level.
Professional Lift For Your Brightest Blonde
Frustrated by brassy orange hair that refuses to lighten further? This high-power formula delivers nine levels of lift for pure results.
Lifts past stubborn orange tones
Strengthens hair while you lighten
Smooth, mess-free creamy application
Achieve salon-quality platinum at home
Delivering quality and consistency that customers rely on.
Clairol Professional BW2+ Extra Strength Powder Lightener, Up to 9 Levels of Lift for Hair Highlights & Lightening
Lifts Past Stubborn Brass
Achieved bright, even blonde results by pushing through orange tones in one session.
Maintained Strong Hair Integrity
Reported hair felt healthy and resilient thanks to the protective malic acid infusion.
Enjoyed Mess-Free Precise Application
Loved how the creamy, dedusted formula stayed exactly where it was applied.
Stop settling for brassy box bleach and level up to the high-performance formula that lifts further, works faster, and protects your hair's strength with bond-supporting malic acid for a flawless salon finish at home.
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9 Level Lift
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Malic Acid Bond
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Dedusted Formula
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Creamy Consistency
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Clear Lift View
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Break Through Brass for Pure Blonde Perfection
First Benefit
9-Level Lift
Blast through brass for the brightest results.
Second Benefit
Bond-Shield Tech
Malic acid protects your hair during lightening.
Third Benefit
Creamy Application
No-drip formula stays exactly where you want.
Stop worrying about that dreaded orange glow. This extra-strength formula provides up to 9 levels of lift, giving you the power to push past stubborn brassy pigments. You will achieve those bright, icy blonde results in fewer sessions, just like you would at a high-end salon.
We know hair health is your top priority. That is why this formula is infused with malic acid to strengthen your hair fibers during the lightening process. It acts as a safety net, helping to maintain your hair integrity so your new blonde feels soft and resilient.
Say goodbye to messy, flying powders. Our dedusted formula ensures a cleaner mixing process, while the rich, creamy consistency prevents the product from drying out or shifting. It stays exactly where you apply it, ensuring your highlights and balayage are precise, even, and totally professional.
This non-pigmented powder is a game-changer for monitoring your progress. Since there is no blue or purple tint hiding your hair, you can see the lift happening in real-time. You will have total control, ensuring you rinse at the perfect moment for your desired level of blonde.