The Secret to Lasting Salon-Fresh Color
Delivering quality and consistency that customers rely on.
Subtotal: $7.99
Protect your salon investment and kill brassy tones instantly. This high-potency formula restores a cool, expensive-looking blonde while deep-conditioning with botanical oils for a soft, luminous finish.
Question 1: How often should I use this shampoo to keep my color looking fresh without over-toning?
Answer 1: For most blondes and silvers, using it twice a week is the sweet spot. It is powerful enough to neutralize brass instantly, so you can adjust the frequency based on how cool or icy you want your hair to look between salon visits.
Question 2: Will this make my hair feel dry or brittle like other purple shampoos?
Answer 2: Not at all. While high-pigment shampoos can sometimes be stripping, our system includes conditioning treatments packed with lavender extract, jojoba, coconut, and argan oils to ensure your hair remains silky, detangled, and deeply nourished.
Question 3: Is this effective for natural gray or silver hair that has turned yellow?
Answer 3: Absolutely. It is an industry favorite for natural silver and gray hair because it specifically targets and removes the dingy yellow cast caused by environmental factors, restoring a clean, bright, and luminous shine.
We offer Free Express Shipping on all orders! Please allow 1-2 Business Days for us to process and ship your order. Estimated Arrival Time: 7-12 business days.

Stop letting your expensive color fade into a dull, brassy yellow. This professional-grade treatment instantly neutralizes warmth, restoring the luminous, cool-toned finish you paid for.
Instantly Restore Your Cool Salon Tone
Watching your expensive salon color fade into dull, brassy orange is incredibly frustrating. This professional-strength formula instantly neutralizes warmth to restore your icy, high-end aesthetic.
Neutralizes stubborn yellow tones
Saves money on salon visits
Softens and restores damaged hair
Boosts brilliant, luminous shine
Delivering quality and consistency that customers rely on.
Clairol Professional Shimmer Lights Purple Shampoo| Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair
Erased Brassy Yellow Tones
Achieved a cool, icy blonde look immediately after the very first wash at home.
Stretched Salon Visit Intervals
Successfully maintained vibrant, shop-quality color for weeks longer between professional hair appointments.
Restored Softness and Shine
Noticed significantly smoother strands and a brilliant shine without any heavy product residue.
While others leave hair brittle, our professional-strength formula uses high-potency pigments and nourishing botanical oils to instantly kill brassiness while restoring silky softness and salon-fresh shine.
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Owens infinity care store
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High-Potency Toning
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Triple Oil Blend
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Instant Brass Kill
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Pro-Grade Formula
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Extends Color Life
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Keep Your Salon Color Fresh Forever
First Benefit
Erase Brassy Tones
Instantly neutralizes yellow for a cool finish.
Second Benefit
Extend Salon Color
Keep your highlights vibrant between appointments.
Third Benefit
Deeply Nourishing
Botanical oils leave hair soft and manageable.
Unlike many harsh toners, our formula is enriched with a nourishing blend of jojoba, coconut, and argan oils. It deeply conditions while it corrects, ensuring your hair stays soft, hydrated, and manageable instead of feeling like straw. You get vibrant color without sacrificing hair health.
For the best results, use it twice a week or whenever you notice warmth creeping in. It’s designed to bridge the gap between salon visits, neutralizing brassiness instantly so your expensive color lasts for months, saving you significant time and money on professional maintenance appointments.
Absolutely! It is a game-changer for silver and gray hair, which often turns dull or yellow due to environmental factors. The violet pigments lift away those dingy tones, leaving your hair looking bright, luminous, and intentionally polished with a stunning, residue-free shine every time.
This is a professional-strength formula, so we recommend starting with a short rinse. If you want a more intense ash effect, you can leave it on longer. It is all about control—giving you the power to achieve anything from a subtle refresh to icy platinum.