The Secret to Lasting Salon Color
Delivering quality and consistency that customers rely on.
Subtotal: $19.99
Keep your investment looking icy and salon-fresh. This professional Italian toner instantly erases yellow tones with high-potency pigments, leaving your hair luminous and silky without the common dry finish.
Question 1: Will this toning shampoo make my hair feel dry or brittle like other purple shampoos?
Answer 1: Not at all. While many toning products can strip moisture, our professional Italian formula is infused with linseed oil and silk proteins. These high-end ingredients prioritize hair integrity, enhancing softness and preventing breakage while you tone, so your hair feels as healthy as it looks.
Question 2: How long should I leave the product in, and will it turn my hair purple?
Answer 2: For the perfect 'cool-girl' blonde or icy silver, we recommend leaving it on for 1 to 5 minutes. Because our formula uses extra-strength violet pigments, we suggest starting with a shorter time to see how your hair reacts. This ensures you neutralize the brass without any unwanted purple tint.
Question 3: How often should I use this to maintain my salon-fresh color?
Answer 3: This is your secret weapon for extending the life of your color. Most users find that using it once a week is enough to cancel out oxidation and yellowing. It’s the ultimate bridge between salon visits, keeping your investment looking luminous and 'just-done' for much longer.
We offer Free Express Shipping on all orders! Please allow 1-2 Business Days for us to process and ship your order. Estimated Arrival Time: 7-12 business days.

Eliminate brassy tones instantly with this high-potency professional treatment. It restores your cool, ash finish while silk proteins keep your hair luminous and soft between salon visits.
Keep Your Blonde Icy and Bright
Watching your vibrant color turn brassy is frustrating. This professional treatment restores your perfect salon-fresh tone.
Instantly erases stubborn yellow tones
Restores luminous, silky softness
Strengthens and protects every strand
Extends expensive salon color life
Delivering quality and consistency that customers rely on.
Fanola No Yellow Purple Shampoo - Purple Color Depositing Shampoo for Blondes, Bleached & Grey Hair - Formulated with Violet Pigment to Remove Brassy Tones from Hair (11.83 Fl oz)
Erased Stubborn Yellow Tones
Achieved a professional cool-toned finish immediately after just one use at home.
Felt Lasting Silkiness
Experienced noticeably softer and more manageable hair without any post-toning breakage or dryness.
Delayed Costly Color Appointments
Kept blonde highlights looking fresh for months between professional salon visits.
Experience the Italian secret to icy blonde. Our high-potency violet pigments crush brass instantly, while silk proteins nourish every strand—delivering salon-fresh results without the dryness of standard toners.
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Owens infinity care store
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Max Toning Power
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Silk Protein Blend
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Made in Italy
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Instant Results
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Non-Drying Formula
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The Secret to Perfect Icy Blonde
First Benefit
Neutralize Brass
Erase yellow tones for a cool ash finish.
Second Benefit
Luminous Shine
Silk proteins leave hair soft and radiant.
Third Benefit
Salon-Fresh Color
Maintain your investment between color visits.
You will see a visible transformation after just one wash. Our high-potency violet pigments work on a molecular level to instantly cancel out stubborn yellow and brassy tones. It is the fastest way to restore that icy, salon-fresh finish without booking an expensive professional toning appointment.
Unlike standard toning products that can be harsh, our Italian-made formula is infused with linseed oil and silk proteins. It prioritizes hair integrity, enhancing softness and shine while preventing breakage. You get professional-grade color correction that leaves your locks feeling hydrated, luminous, and incredibly healthy.
For best results, massage it in and leave it for 1 to 5 minutes depending on your desired coolness. If you are new to toning, start with just one minute to find your perfect balance. This gives you total control over achieving a clean, ash finish.
Absolutely! This formula is a game-changer for natural grey and silver hair, which often suffers from dullness due to oxidation. It acts as a powerful brightener, removing "rusty" tones and restoring a clean, sophisticated, and vibrant shine to your natural hair without using harsh chemicals.